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![Eyecare Business | The Preview](https://www.eyecarebusiness.com/getmedia/b38148df-6d98-4729-83e1-ab330956d3ad/ThePreview-header_1.aspx) |
The Most Enticing New Products in Sight. #EBNEWPRODUCTS |
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![Advertisement](https://www.eyecarebusiness.com/getattachment/7dea6e2b-fab3-4d4e-b587-c377549bdc71/ad.png) |
![New Face Forward](https://www.eyecarebusiness.com/getattachment/227a6e52-78ec-4e25-af53-333ebd32f110/1.png) |
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“At OGI Eyewear, we prefer the adrenaline rush of a standout design that makes us feel our pulse when we see an incredible frame light up a face,” says OGI’s chief creative officer David Duralde. |
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![Unsung Heroes](https://www.eyecarebusiness.com/getattachment/171fd98f-190a-43ad-a949-38574e6fe85a/2.png) |
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Hoya Vision Care is celebrating eyecare professionals and their commitment to improving patients’ lives by providing clear sight with its new global brand positioning and campaign, “For the Visionaries.” |
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![3D-Printed Forge](https://www.eyecarebusiness.com/getattachment/ca346966-447f-4a85-9f4c-89ab9c760c95/3.png) |
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Götti Switzerland reveals a sleek, new assortment with digitally designed, 3D-printed polyamide frame fronts. |
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![Partner Content](https://www.eyecarebusiness.com/getattachment/a8127bff-b00b-411c-9c20-6ea74273ae43/4.png) |
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eyeOs BlueBuster blue light filter glasses trend upward as students seek digital eye strain relief. |
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![Extended Fit](https://www.eyecarebusiness.com/getattachment/b24ec2e4-9704-4379-9956-a1f586b801d3/5.png) |
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Columbia eyewear from Marchon has unveiled new and best-selling styles to its Extended Fit assortment. |
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![Fashion Statement](https://www.eyecarebusiness.com/getattachment/5d28c0ab-590b-498d-8e85-b5ed2fa32d9d/6.png) |
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The popular Croakies brand, available from Hilco Vision, adds chic, new styles to its assortment of eyewear chains. |
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![Modern Mood](https://www.eyecarebusiness.com/getattachment/da96d4ac-0c84-4656-958e-224418368006/7.png) |
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Jean-François Rey unveils its Autumn/Winter eyewear assortment, including this colorful highlighted-brow silhouette. |
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![Tranquil Beauty](https://www.eyecarebusiness.com/getattachment/1e89d74b-4445-46bc-b187-dd23be015ed5/8.png) |
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Zac Posen reveals new optical + sunwear styles from Kenmark Eyewear, paired with a campaign captured at Cheekwood Estates in Nashville. |
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![Game On](https://www.eyecarebusiness.com/getattachment/12e236ab-83dd-49be-904c-86cffe91a8f8/9.png) |
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Gamers, level up your performance; Oakley has released its first optical solution developed specifically for digital gaming: Prizm Gaming lens technology. |
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![Point-of-Sale Prep](https://www.eyecarebusiness.com/getattachment/1993679b-f8e7-4a08-aa8d-087607843f7a/10.png) |
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The Zeiss C-UVPROTECT tablet was recently recognized as a finalist at the Industrial Designers Society of America IDEA Awards Ceremony. |
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